When companies first started launching corporate websites, they perceived them as a marketing channel that would generate leads. They had a “build it and they will come” mentality. Over time they realized that a website is more like a storefront. A few people might wander in off the street, but most of the time you need to advertise to attract trade.
Many marketing departments are making a similar mistake with corporate blogs. They perceive them as a way to generate new traffic, when that is not their primary role. Admittedly, the keyword-heavy nature of a blog will help your organic rankings, but that is a secondary benefit.
To generate traffic, you need to sincerely commit to your blog, establish a relationship with your readers and engage them in conversations.
More soon!
True words on traffic. Use a variety of social media and bloghop and comment as much as possible. Oh, and it doesn’t hurt to SEO optimize your keywords either. Nice layout by the way.