When companies first started launching corporate websites, they perceived them as a marketing channel that would generate leads. They had a “build it and they will come” mentality. Over time they realized that a website is more like a storefront. A few people might wander in off the street, but most of the time you need to advertise to attract trade.
Many marketing departments are making a similar mistake with corporate blogs. They perceive them as a way to generate new traffic, when that is not their primary role. Admittedly, the keyword-heavy nature of a blog will help your organic rankings, but that is a secondary benefit.
To generate traffic, you need to sincerely commit to your blog, establish a relationship with your readers and engage them in conversations.
More soon!
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True words on traffic. Use a variety of social media and bloghop and comment as much as possible. Oh, and it doesn’t hurt to SEO optimize your keywords either. Nice layout by the way.
I’ve had that problem, slowly getting better. Any ideas on how to really boost traffic??
So difficult to get traffic at the moment. Any Ideas.