Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.
Since my last mention, Chris Brogan and Julien Smith’s book has reached new heights of recognition within the social networking and blogging community. Personally, I think anyone looking to do business online, or work with anyone online, this is a must read. It’s great from start to finish and you will keep coming back to it.
Guaranteed.
Here’s what the Amazon.com editorial had to say about it:
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are “trust agents,” the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
From the Inside Flap
There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen. Today, the most valuable online currency isn’t the dollar, but trust itself.
At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand’s influence, reputation, and profits.
Trust agents aren’t necessarily marketers or salespeople; they’re the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
In an online world defined by its transparency, becoming a trust agent is no easy task, but once you’ve established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you’ve learned a trust agent’s secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.
Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.
Here’s what Seth Godin (best selling author and marketing extraordinaire) thought:
“Wow! Every once in a while you find a book that is asit up in your chair, take notes, tell your friends, change your lifebreakthrough. This is that book. No kidding, you can trust me”
“This one’s a keeper. If you do business online (or do business with people who have ever been online) or know someone who once used a computer, I strongly suggest you get smart about the ideas in this book”~ Seth Godin, author of Tribes
Get Your Copy Now!
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
- I also recommend ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
by Darren Rowse
If anyone has read either of these books, let me know what you think. Always good to hear from you!
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